Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), Demandbase (ABM), RingCentral (Unified Communication), Sailthru (Marketing Automation), and Impact (Influencer Marketing).
Zendesk, Inc. announced the launch of Explore Enterprise, the newest solution within its service-first CRM platform, which enables companies to analyze real-time data in order to understand changing needs. As global ticket volume reaches record highs, leaders can use Explore Enterprise to share relevant insights instantly with other teams and departments, helping them make faster decisions to improve their entire customer experience.
Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value
Speech Processing Solutions, the market leader in professional dictation and speech-to-text workflows, announced it has joined RingCentral’s award-winning channel partner program as a sub-agent. RingCentral is a leading provider of global enterprise cloud communications, collaboration, and contact center solutions. As part of the program, Speech Processing Solutions will exclusively offer RingCentral’s Unified Communications as a Service (UCaaS) solution to customers.
Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.
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