Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sojern (Content Marketing), Contentsquare (Experience analytics), Calabrio (Customer Experience), Simplr (CRM), WhatsApp (Social Commerce).

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social.

Contentsquare Acquires Dareboost

Contentsquare, the global leader in experience analytics trusted by brands like BMW, Sephora, and Walmart, announced it has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product.

Calabrio Unveils New Platform, Calabrio ONE

Calabrio, the customer experience intelligence company, unveils the new Calabrio ONE workforce engagement management (WEM) suite at its first-ever virtual Calabrio Customer Connect (C3) conference.

Simplr Integrates with Zendesk

Simplr, a human-first, machine-enabled customer experience platform, has integrated with Zendesk’s CRM platform, helping brands to shed the constraints of the contact center model and maximize the effectiveness of the Zendesk Support Suite.

Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily communication. In the last few months, we have seen Facebook trying hard no its DevOps to create the best messaging and social media integration for Messenger, Instagram and WhatsApp. In the first break of sorts, WhatsApp Business has managed to achieve a feat that puts it in the league of pioneers in omnichannel messaging, a triumph no other social media marketing and advertising company could boast of so far.