Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Perficient, Inc, Automation Anywhere, AspireIQ, Freshworks Inc.,Namogoo, Reckoon, eBay Inc and Dovetale, Inc.

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc., the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida.

Automation Anywhere Ranks #1 in Top 10 RPA Products

Automation Anywhere, a global leader in robotic process automation (RPA), announced it has received the #1 ranking in HFS’s second annual “Top 10 Robotic Process Automation Software Products” for the second straight year.

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships. This paves the way for brands to inspire visitors and introduce great finds with authentic influencer-generated content.

Freshworks Launches Freshsuccess: First CRM Vendor to Add Customer Success to Software Suite

Freshworks Inc., the customer engagement software company, has announced the general availability of Freshsuccess, becoming the first CRM vendor to natively integrate customer success software into its portfolio for complete customer engagement from first touch to latest inquiry. With Freshsuccess, organizations will be able to improve customer results, prevent churn and identify sales opportunities. Businesses can also quickly understand the health of customer accounts and determine effective next actions that increase the lifetime value of the relationship.

Namogoo Announces Integration With Salesforce Commerce Cloud to Prevent Customer Journey Hijacking

Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines.

Reckoon’s Blockchain & AI Enabled Solution is Shaping the Future of the Retail Industry

Reckoon is set to disrupt the retail industry through its proprietary blockchain-based Global WishBasket Shopping Protocol (GloWS) – a standardized and universal way to fulfill shoppers wish baskets using smart contract to execute a better outcome for retailers and shoppers.

eBay Comments on Letter from Starboard Value

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, issued the following statement regarding the letter to eBay released by Starboard Value LP (“Starboard”) this morning.

Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend.

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