Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Aptos, Inc., AccuWeather, Amazon Web Services, Inc, ExecVision and True Fit®.
Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes—and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard today.
Aptos, Inc., a recognized market leader in retail technology solutions, announced the launch of Aptos ONE Store Fulfillment, a mobile-native application that empowers retail associates to meet the escalating demand for in-store fulfillment, including buy online, pickup in store (BOPIS), ship from store, and store-to-store orders.
Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Paris-based Plume Labs, an innovative company dedicated to making air quality information more accessible to people worldwide. The partnership represents the only collaboration to incorporate localized air quality information into weather forecasts for every location around the world, providing AccuWeather app, web and mobile web users with the most complete intelligence regarding how weather impacts their health and wellbeing.
Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that Germany’s Bundesliga has selected AWS as its official technology provider to deliver more in-depth insight into every live broadcast of Bundesliga games and enable new personalized fan experiences. Bundesliga will use AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage across mobile, online, streaming, and television broadcasts.
ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations. This new capability brings unparalleled visibility into rep performance, allowing managers to understand their team’s behavior trends and implement initiatives to mitigate risks in order to maximize revenue attainment, replicate top-performer behavior, and ensure compliance in customer-facing communications.
True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome™, the largest connected data set for fashion. Retailers can use the Fashion Genome™ to insert style, fit, and size recommendations into every phase of the customer journey.
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