Tillo and Finfare Connect’s complementary technologies will give customers across the U.S. access to gift cards from their favorite brands

Tillo, the first global gift card network and API purpose-built to make it easy for brands and buyers to unlock engagement and drive growth, announced that Finfare Connect, a state-of-the-art technology solutions, and personalized rewards platform, has chosen its market-leading embedded rewards and incentives platform to scale business reach in the U.S. Following the companies’ successful partnership in the United Kingdom, the new market collaboration will give U.S. customers seamless access to gift cards from their favorite brands.

Finfare Connect’s rewards platform smartly uses incredibly rich consumer data to analyze shopping habits and offer extremely personalized rewards for the end user while driving incremental sales for the merchant. With Tillo’s plug-and-go API, Finfare Connect’s end users can be directly connected to multiple rewards mechanics including gift cards on a wide-ranging selection of brands and retailers they love, such as Starbucks, Target, Best Buy, Apple, and Hotels.com.

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Shortly after Tillo was deployed in the UK, Finfare Connect saw rapid growth within its customer base. Over the course of a year, Finfare Connect estimates there will be up to half a million users engaging with gift cards via Tillo in the U.S. Finfare Connect’s rapid expansion into the U.S. comes at an exciting time for Tillo as well, which is already growing its Austin, Texas team, overall offerings and catalog of rewards for the North American market.

“Our partnership with Finfare Connect has led to significant success in the UK, and we look forward to mirroring and likely exceeding that in the U.S. market,” said Alex Preece, CEO and co-founder Tillo. “Tillo is setting a new standard for rewards and incentives, and with Finfare Connect, we can further our goal of connecting consumers with the brands they love while driving customer satisfaction and loyalty. Finfare Connect’s innovative platform, which is a one-stop shop for loyalty and rewards, partnered with Tillo’s huge portfolio of brands, will add considerable value for customers.”

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“In addition to our history of collaboration, we chose to deploy Tillo in the U.S. because it fits with our vision to support brands in engaging and retaining customers with personalized rewards,” said Brad Blake, Chief Growth Officer Finfare Connect. “Our technology means we can quickly deploy programs with the highest level of personalization thanks to the use of payment-linked data, and Tillo offers a straightforward deployment that allows us to offer personalized gift cards as part of our rewards portfolio. Tillo also provided competitive rates, incredibly responsive customer service, easy-to-use dashboard and APIs. We are incredibly pleased to be working with Tillo in the U.S. and look forward to what we will accomplish together.”