Fluent, Inc. , a leading data-driven performance marketing company, announced the expansion of the company’s mobile app business. Since 2010, Fluent has established itself as a trusted partner for top mobile brands, recognized as best in class by AppsFlyer, Kochava and Singular, and plans to deepen its commitment to developing industry leading performance advertising solutions for the global mobile app community.

Fluent established its mobile app studio in 2020 and has continued to launch innovative apps including the chart-topping Flash Rewards, which currently ranks in the top 10 on Google Play. The company plans to diversify the ways consumers earn while discovering new brands by expanding across additional device operating systems and geographic markets in 2022.

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“Consumers are spending one-third of their waking hours on mobile apps and with mobile advertising now surpassing $295B globally, this is a strategic growth opportunity that plays to our inherent strengths,” said Steve Green, Fluent’s EVP & GM, Performance Revenue. “We are excited about the new products and strategic partnerships we are developing that provide real value to mobile app consumers – not to mention, the long-term growth implications for our clients.”

Each month, Fluent’s digital media portfolio connects with millions of consumers primarily on mobile web, introducing them to the best products and services from the world’s leading brands. The emergence of Fluent’s mobile app development studio will enable the company to take its industry leading expertise and first-party data insights to the growing mobile app ecosystem. In doing so, the company is growing its existing footprint to provide consumers with new ways to discover products and offers.

“Fluent has been a mobile-first business since day one and we remain focused on providing our consumers with value through our rewarded discovery platform. With consumers downloading over 435K apps per minute across the globe today, this expansion allows for significant opportunity to grow our platform and to reach new audiences,” said Ryan Schulke, Fluent’s Chief Strategy Officer, and Co-Founder. “As a result, we are looking forward to driving better marketing outcomes for our clients.”

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