FullThrottle Partners With Spectrum Reach to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers
FullThrottle Technologies, LLC, an end-to-end privacy-compliant first party data platform that helps marketers identify and target audiences and measure results, and Spectrum Reach, the advertising sales business of Charter Communications, Inc., announced the launch of SmartScheduler, a buying and attribution platform for data-informed linear cable, streaming TV, broadcast radio, and streaming audio for auto buyers.
“With our partnership with Spectrum Reach, we’ve taken a giant leap forward in the video space, and are now able to more comprehensively articulate the auto-shopper journey, beyond the traditional analytics and digital clicks the industry uses,” says Amol Waishampayan, Chief Product Officer at FullThrottle Technologies.
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Smart Scheduler’s innovative technology infuses linear and streaming video buys with local auto retailers’ proprietary data which is then analyzed via FullThrottle’s Zerograph Identity Solution, the leading anonymized identification and marketing platform.
SmartScheduler is connected to Spectrum Reach’s advertising solutions and allows buyers to purchase and ultimately measure linear and streaming activations facilitated by the platform. Leveraging Spectrum Reach’s aggregated and de-identified data, SmartScheduler provides the ultimate closed-loop attribution solution in the video space for auto buyers.
“With SmartScheduler, we can make the scheduling process more efficient for our auto retail clients by helping them better find, reach and measure the most valuable in-market shoppers,” said Beth Plummer, Senior Vice President and Chief Revenue Office, Spectrum Reach.
SmartScheduler offers the ability to:
- Facilitate easier and quicker privacy-compliant, data-driven media activations;
- Measure the true influence of linear and streaming TV throughout the shopper journey;
- Validate linear TV and streaming TV spend with AI-powered reporting.
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