Olander has more than two decades of experience in the local digital marketing ecosystem, specializing in SaaS and data solutions. He most recently led product strategy at Infutor, and also lead product development and strategy for SIM Partners (Reputation,com) Local Viewpoints (PowerReviews), Localeze (Neustar), iCrossing, Advo, and Citysearch.
“I’ve had the pleasure of interacting with the Vendasta team for years, going back to my days as a founding member of Localeze,” said Olander. “The Vendasta organization, culture, and its passion for solving big problems that impact local economies make it an organization I want to be a part of.
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“The core mission of helping local economies thrive is one that I’ve been working on most of my adult life.”
Olander will work to maintain strong cross-team collaboration and is eager to continue building a deep understanding of Vendasta’s channel partners in order to serve them. Most importantly, he said, he will be working with product teams to create an environment where innovation, career development, and fun are part of daily work life.
“Gib has an insatiable appetite for innovation—machine learning, artificial intelligence, design, customer experience—you name it, he’s leading the conversation on what is possible when it comes to local business marketing,” said Vendasta CEO Brendan King. “His experience leading digital transformations will help guide us in overcoming our Channel Partners’ biggest challenges.”
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Vendasta builds a software platform for helping local businesses with digital marketing. Sold exclusively through channel partners — including marketing agencies, broadcasters, publishers, banks, telecoms, and more — the platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses around the world. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing companies in North America by Deloitte. It has also been listed on Canadian Business Magazine ’s Growth 500 for three consecutive years.
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