Verato, the leading provider of next-generation identity resolution technology, has announced the expansion of its executive leadership team through the appointment of Mark Erwich to the role of chief marketing officer (CMO) and the promotion of Arti Pandit to the role of chief customer experience officer (CCEO). In their new positions, Erwich and Pandit will support the continued and sustained growth of the organization, scaling customer operations, customer experience and client acquisition efforts.

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“The customer-obsessed culture at Verato has delivered a premium customer experience in acquisition, deployment, and support of our mission critical solutions”

Verato has experienced significant customer and revenue growth in the last several years, in direct response to the healthcare market need for patient identity matching solutions to enable digital health transformation. Verato has seen greater than 50 percent annual recurring revenue (ARR) growth in the last three years, with ARR doubling in the last 15 months alone. The continued scale is a result of 99 percent customer retention year-to-date, along with strong customer acquisition in key verticals such as payer, provider, life sciences, public health and healthcare technology segments. The continued client and revenue expansion underscores to the growing needs for a single source of truth for identity across the care continuum.

As the new CMO, Mark Erwich will build on this momentum, lending his more than 30 years of healthcare IT success and expertise to the Verato team, including experience with scaling high-growth brands such as Imprivata, Nuance and Apple. Through his work at Verato, Erwich will partner with the leadership team and customers to build and scale a high performing commercial engine to expand rapid growth while extending the Verato brand and market driven new platform capabilities.

Said Erwich, “I am thrilled to join Verato, the identity experts, and be part of the cutting-edge organization that enables better care everywhere with a complete and trusted 360-degree view of the patient across every step of their care journey.”

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Previously the VP of client experience at Verato, Arti Pandit has more than 25 years of experience in the healthcare and technology sector. Pandit’s resume boasts significant work experience in delivering exceptional customer experience in designing and deploying enterprise solutions for Master Data Management (MDM), Master Person/Patient/Provider Index (MPI), analytics with organizations including IBM and Initiate Systems. Arti has been instrumental in the management of customer experience through the remarkable growth of the customer base at Verato. As CCEO Arti will be responsible to continue to lead and drive Verato’s maniacal focus on customer success across the entire organization.

“The customer-obsessed culture at Verato has delivered a premium customer experience in acquisition, deployment, and support of our mission critical solutions,” said Pandit. “In my new role, I look forward to continuing to build an experience that is laser-focused on establishing customers for life.”

Added Clay Ritchey, CEO of Verato, “The liquidity of trusted digital health data is becoming more and more valuable across every aspect of the care continuum, and Verato’s continued growth validates that market trend. We must have the right teams in place to support our customers and organization as we scale. Mark has a proven track record of success in scaling high-growth organizations, and Arti has already been an integral part of our success to date building a culture of customers first. Their additions perfectly complement our executive team and will help us not just maintain our current trajectory, but further expand the Verato business and offerings for customers across the care continuum.”

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