Former Meta, Skype and Intuit leader joins Veriff to build and scale reusable digital identity product

Veriff, a global identity verification provider, announced that Viktoria Ruubel has joined the company as Managing Director of Digital Identity. Ruubel will be responsible for leading the business strategy and expansion of Veriff’s core product towards a reusable digital identity platform.

Ruubel brings more than twenty years of experience building and scaling businesses and products for some of the biggest disruptors in technology. She joins Veriff from Tide Platform, one of the leading financial platforms in the UK for small businesses. As Senior Vice President of Business Services, she led the business vertical and expanded Tide’s product portfolio by launching a number of services and products for SMEs and helping them reduce the effort and time spent on admin tasks.

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“Reusable digital identity technology is the next generation for identity verification, as it allows individuals and businesses to re-use a single digital identity across different online platforms and applications. The technology is vital to make trust scalable online,” said Janer Gorohhov, CPO and  Co-Founder at Veriff. “Viktoria has extensive experience with helping global tech companies successfully build and scale innovative products and businesses, and we’re excited to have her on board to launch this next chapter for Veriff. ”

“I was drawn to Veriff’s steadfast commitment to building digital transparency globally, and doing so fearlessly and with integrity. This, combined with Veriff’s unique talent and ability to execute, is a true recipe for success,” said Ruubel. “I look forward to working with this incredible team to  launch Veriff’s reusable digital identity business with the underlying platform and offering and make a significant impact in the digital identity space. I’m excited to be a part of Veriff’s next phase of growth and contribute to its mission of making the internet a safer place for everyone.”

Ruubel has also held various leadership roles at Intuit, Meta, International Personal Finance Plc (IPF), Skype where she spearheaded innovative businesses and platforms ranging from platform localization initiatives for enhanced user access (Skype), to expanding core business into a new digital proposition and building digital financial platform and wallet to provide financial services to the unbanked (IPF).

Ruubel holds a Bachelor of Science in Economics and MBA from University of Tartu, as well as a Masters in International Management from the School of Business, Economics and Law at the University of Gothenburg. She is also a graduate of MIT’s executive leadership program in fintech services and is advising startups in Sie ventures.

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