Jivox, the personalized digital marketing technology leader, announced that its experience, maturity, and product vision has been recognized in The Forrester Wave: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc. “Jivox Corporation offers experience and maturity relative to competitors,” the Forrester report states. “[Jivox] has experience with both direct-response and brand-focused customers, which isn’t universally true among evaluated vendors.”
Jivox’s “investment in customer journey analytics and optimization should appeal to clients interested in a cohesive, orchestrated approach to creative messaging,” the report explains. “Jivox’s customer references described its solution as sophisticated in its ability to handle complex versioning and characterized the company as adaptable and highly open to client feedback.”
The report says, “Large global brands with rich, complex data sets and diverse geographic footprints should consider Jivox.” On Jivox’s ability to help brands deliver precise, relevant messaging at global scale, the report further states: “One client reference noted that it had generated 350,000 assets through the vendor in the past year in 22 languages, across countries and regions, and with a dozen-plus products.”
“Dynamic Creative technologies have come to the forefront of marketing technology investments, as brands prepare to embark on Precision Marketing. They are taking advantage of digital technologies to scale creative production while using data to deliver precisely tailored messaging to individual consumers across channels,” said Diaz Nesamoney, Founder and CEO, Jivox. “We are proud to be recognized by Forrester as a leader for what we believe is both our market-leading technology platform and our experienced team that has delivered personalization at scale to large global brands across continents.”
Precision Marketing transforms the creative development process through automation and data-driven relevant messaging, enabling brands to deliver a 1:1 experience with individual consumers on any channel at any given moment. The key benefit of precision marketing is combining relevance with cost savings during a time when brand marketers are faced with escalating costs due to using numerous and disparate tools to communicate to consumers across many digital marketing channels. Investing in omni-channel personalization technologies like Jivox saves brands millions of dollars in production costs while significantly improving the performance of marketing campaigns by delivering precise, relevant messaging to consumers.
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