ActiveCampaign Invests $10 Million in Brazil Helping Small Businesses to Get the Tools They Need to Grow Their Business
ActiveCampaign has grown organically 40% year over year in Brazil as small businesses are looking to save time by adopting marketing automation to create personalized customer experiences and improve internal processes. By investing directly in Brazil, ActiveCampaign can give small businesses even more resources — from education, to online communities, local customer success reps, and more — so they can focus on growing their business.
“We’re on a mission to give all businesses around the globe access to the best tools so they can grow their business,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “With small businesses making up a large part of the Brazilian economy, it’s a market where we know we can have a great impact — providing value to these small businesses who are all too often forgotten about.”
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Initial investments include localized education, in-person marketing and small business growth workshops, partner enablement, local sales and support initiatives, an improved purchasing experience, and more.
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ActiveCampaign Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.