AWeber Expands Its Suite of Easy-To-Use Marketing Automation Tools

New Click and Open Automation for Broadcasts Enable Small Businesses and Entrepreneurs to Build Stronger Relationships with Subscribers and Customers

These new broadcast automation give small businesses and entrepreneurs more flexibility in how they segment and communicate with their subscribers, enabling them to send more relevant and valuable emails based on subscribers’ behaviors, leading to an increase in engagement, sales and revenue.

Chris Vasquez
Chris Vasquez

“You can now automate your email and segment your subscribers like never before, without the incredibly high costs and confusing interfaces that other marketing automation tools offer. Our new automation tools not only give businesses the flexibility to communicate with their subscribers in new and exciting ways but also the ability to power their email marketing from a single email list,” said Chris Vasquez, Director Product, AWeber.

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With broadcast automation, AWeber customers can now automatically tag subscribers when they either open a broadcast email or click a link within the email. Customers can then send emails based on subscriber behavior using an automated email campaign or one-time broadcasts based on those tags.

These new broadcast automation and tagging features give AWeber customers the ability to manage their subscribers using a single list, eliminating the need for subscribers to opt-in again or join a new email list.

AWeber customers can now develop even stronger relationships with their audience, as well as transform interested prospects into paying customers and paying customers into loyal advocates.

The announcement of click and open automation for broadcasts comes on the heels of several feature releases and updates to the platform that saves AWeber customers time and allows them to connect more easily with their subscribers.

Also Read: Aweber’s New Feature Lets Users Segment with Tags and Send Newsletters To Tagged Segments

“For me, this is going to be hugely beneficial. Being able to tag my subscribers based on their interests, I can better focus my marketing towards them, and sell the specific products they are likely interested in,” said Donielle B, AWeber customer.

Setting up automated emails is easily accomplished using AWeber’s drag-and-drop automation builder, Campaigns. Users can also choose from over 700 mobile-responsive HTML email templates to craft the perfect messages.

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