Copper Deepens Strategic Google Partnership with the Release of G Suite Add-ons

Recommended CRM for G Suite, Copper Is Delivering Automated Recommendations for Users in Collaboration-Suite Style CRM

Copper, a Google Cloud-recommended CRM for G Suite, announced it’s deepening its strategic partnership with Google Cloud and is now offering rich functionality and recommendations in emails, documents and calendars via the recently announced G Suite Add-ons. Copper is the first CRM that enables productivity and collaboration across teams so selling and relationships can be easier.

This news is timed with Google Cloud Next ‘19 and marks the next step in Copper’s four-year collaboration with Google Cloud. Copper’s integrations with Google have deepened over the years to include: Data Studio, SaaS Alignment Program, plug ins with Gmail, Docs, Hangouts Chat and more. Copper organizes all customer data to make it useful and accessible in G Suite so that all employees can collaborate and build better customer relationships. Copper operates natively within G Suite so that users never have to leave Gmail or interrupt their everyday workflow, thereby eliminating the tedious, time-consuming data entry that causes sales and marketing teams to abandon CRM deployments.

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“This marks our continued efforts to provide a CRM system where users can collaborate, share and invite others to access important customer data in real time,” said Morgan Norman, Chief Marketing Officer at Copper.  “We’re continuously looking for ways to empower users with automated data entry and collaboration opportunities when it comes to managing important customer relationships and data.”

Copper recently made the move to Google Cloud Platform and has the tools and infrastructure to scale globally with more than 12,000 customers in 110 countries. Copper is continuing to add more machine learning and AI-driven features in its products that boost productivity and user experience

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“Creating great customer experiences has become a crucial source of differentiation for any business. Companies that understand this also realize that to do so, they must do more than manage customer data,” said Nicole France, Principal Analyst & VP at Constellation Research, Inc. “They need to equip their employees with the tools and information that enable them to make the best decisions to serve customers. As a result, we’re seeing a convergence of collaboration and workflow tools with CRM and customer information systems. Putting the right information in context for employees, at the right moment in time, forms the foundation of insight-driven experience design, and that’s what powers great experiences.”

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