Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner marketing management (PMM) platform to create successful marketing campaigns designed to generate leads and build sales pipeline for Red Hat products. IPCOM is a Red Hat partner, and has access to a variety of customizable and co-brandable campaigns, as well as other marketing and sales assets, through the Red Hat partner portal—an integral part of ZINFI’s platform.

Vanessa Atonal, IPCOM’s marketing coordinator, notes that prospective customers often have the perception they lack the budget to purchase the Red Hat products it sells, which include Red Hat OpenShift, as well as API and banking solutions. She saw a need to educate customers about the long-term value and benefits of Red Hat products and the rapid return on investment those products can generate. ZINFI partner marketing management technology is now playing a key role in IPCOM’s communications with customers and prospects. IPCOM was able to quickly create targeted email marketing campaigns with content made available through the Red Hat partner portal, run scheduled campaigns automatically and monitor results in real time.

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The campaigns from the portal are “attractive and easy to deploy, and they help me maintain consistent communication with prospects,” says Atonal. “All of the available high-quality content in the portal increases my open rates, which means more hot leads.” Atonal is equally enthusiastic about ZINFI’s reporting tools, which are also available to partners through the Red Hat partner portal. “The reports module has given me a better idea of how to segment my customers so I can offer the most appropriate solutions to them,” she says.

The two campaigns IPCOM has run so far exceeded Atonal’s expectations. The platform immediately helped her identify new opportunities, and “one campaign generated $25,000 in sales pipeline from one prospect alone,” she says. Atonal plans to continue adapting content from the Red Hat partner portal to generate leads and expand IPCOM’s customer base.

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G2, the world’s leading business solutions review website, recently released its Fall 2019 Report on Best Partner Management Software, where ZINFI’s partner management software was named to the “Leaders” quadrant of the report based on the responses of real, verified users from the G2 user community and on data aggregated from online sources and social networks. G2’s unique algorithm is applied to this data to calculate customer satisfaction and usability scores.

ZINFI has also received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.”

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