Invisible.io, the leading enterprise automation platform, has announced a powerful extension for its product SmartCloud Connect for Salesforce to support mobile email app Outlook for iOS.

Email marketing and mobile form an interesting pair. Despite the significant growth in mobile marketing, email apps are yet to deliver the expected ROIs from marketing campaigns. Invisible.io seems to have identified the gap between mobile customer experience and email marketing by allowing email marketers to automate campaigns for Outlook on iOS.

“Using iOS devices for constant access to Salesforce business data, powered by SmartCloud Connect intelligent tools, changes the way how people do business, freeing them to spend more time on sales instead of performing routine operations. This is why proper automation is critical for any business – people can be more productive and flexible,” said Vlad Voskresensky, CEO of Invisible.io.

2017 is slated to be the year of reckoning for enterprises that focus on bringing enriching mobile experience. Mobile-first is no more a future aspiration for CMOs. SmartCloud Connect for Salesforce adds a personal touch to enterprise-level communication tools such as Outlook, Office 365, Gmail and IBM Notes.

By extending capabilities of SmartCloud Connect, Invisible.io allows iPhone and iPad users to experience the unparalleled power of Salesforce within their preferred email app. It will remove the pain of switching between different applications, digging through business information or manually logging recent activity data into CRM. SmartCloud Connect turns your iPhone into a powerful communication tool, combining traditional interaction channels and business intelligence and allowing you to make smarter decisions faster.

Meanwhile, Invisible.io is also offering a new PaaS-based enterprise automation platform for ISVs and businesses, enabling marketers to deploy and run integration solutions without any development effort. Invisible.io’s new PaaS platform is a fully cloud-based data integration platform that significantly lowers the time and cost to develop, deploy, and run such integrations.

Vlad Voskresensky says, “Should you be a SaaS Provider looking for integration of your system into the personal tools of your users or CIO of a large enterprise trying to bring company-wide automation into Inbox and Calendar of your employees, Invisible.io has unique offerings which help you to get this task done in a matter of days.”

Invisible.io offers full-scale merging solutions for existing apps, leveraging AI technology to track past interactions and experiences. Marketers can have a unified perspective on past and present managerial decisions over a simple, user-friendly UI dashboard and chatbot communication box.