Quantzig’s Telecom Industry Client Minimized the Wastage of Marketing Dollars With Analytics

Quantzig’s Telecom Industry Client Minimized the Wastage of Marketing Dollars With Analytics

The Marketing Analytics Solution by Quantzig Helped the Client to Measure Marketing ROI

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics study on the telecom industry. A telecom service provider wanted to measure, analyze, and manage marketing performance to optimize ROI.

Marketing Analytics to Minimize the Wastage of Marketing Dollars for a Leading Telecom Industry Client. (Graphic: Business Wire)
Marketing Analytics to Minimize the Wastage of Marketing Dollars for a Leading Telecom Industry Client. (Graphic: Business Wire)

According to the experts at Quantzig, “Telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.”

Also Read: Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

The telecom industry has always handled huge volumes of data related to customers, operations, and transactions. Over the past few years, popular telecom service providers have executed numerous techniques to process these data sets, which include statistical analysis, data mining, and knowledge management among others. On an average, telecom service providers make billions of records on a daily basis, and it needs continuous monitoring and analysis in real-time or near real-time to generate maximum benefits.

The marketing analytics solution helped the client to measure marketing ROI while augmenting their marketing spend, improving customer experience, and maximizing overall profitability. The client was also able to improve sales effectiveness and minimize wastage of marketing dollars.

This marketing analytics solution provided benefits that helped the client to:

  • Measure the effectiveness of their marketing campaigns
  • Influence customers to upgrade services

This marketing analytics solution offered predictive insights on:

  • Driving maximum value from the company’s datasets
  • Improving the ROI of their marketing campaigns

Recommended Read: EY Names Rauxa President and CEO Gina Alshuler Entrepreneur Of The Year 2018 Award Finalist

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1 Comment

  1. This article is spot on. I’m the head of a digital marketing firm that had worked with a leading telco provider’s marketing team for over five years. We used Power BI, Domo, and Tableau but never got to that number with them because they never actually used them correctly (most of their reporting was in Excel). We then implemented a new spreadsheet-like template solution using Factivate to the marketing team was comfortable using and we were finally able to prove to them their wasted spend and where they should focus their time and energy. You would think a huge telco organization would have this down but it’s far from the truth. I recommend everyone starts thinking about focusing on ROI through the customer’s clickjourney and then find the tool that works for them to help them track it and react to it in real time. After all, real $$$ are at stake.

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