Republix Group Acquires Technology-Based Lead Generation Firm bant.io

bant.io marketing automation technology set to complement Republix group of agencies

Innovative marketing outfit Republix has announced the acquisition of U.K.-based bant.io, marking the latest expansion of the Republix group.

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Driven by a vision to consolidate the fragmented marketing industry, Republix is changing the landscape by acquiring best-in-class agencies and amplifying them to ignite growth for their customers. The acquisition marks yet another addition to the Republix group and represents a core shift towards technology and machine learning-based B2B sales and marketing solutions.

bant.io has established a position as one of the U.K.’s emerging leaders in intelligence-based lead generation services, growing from concept launch to key capability in only five years. Closing the deal in the final business hours of 2021, the acquisition has set the stage for innovative growth and forward-thinking delivery of comprehensive marketing services to the global SMB and B2B niches.

“For over five years, bant.io has offered predictable, data-driven and failure-proof results for thousands of SMB customers but also for Enterprise customers like IBM, Sykes, Zettle, Neo, or Axway,” said Andrei Breaz, bant.io founder and CEO. “Upon meeting the founders and learning more about the Republix vision, it was clear that we were both working towards the same goal of solving real-world problems in the B2B market.”

While bant.io is excited to become a Citizen of Republix, day-to-day operations will not be impacted by the acquisition. A mutually beneficial relationship will see Republix enhance its service offering while bant.io will see greater partnership opportunities with leaders in the B2B field. This approach will ensure harmony within the two organizations, allowing a level of consistency for existing bant.io employees and clients, while uncovering new opportunities to grow.

“This meeting of the minds, technology and resources will allow all of us to extend our reach and bring even better results to more people,” said Breaz.

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