ResponseCRM Innovations Enable Online Businesses to Jump-Start Sales in 2021

ResponseCRM Named SIIA Business Technology Product CODiE Award Finalist for Best eCommerce Conversion Solution
Powerful Integrations and Features Simplify Usability and Reduce Costs in a Competitive Market

To meet the growing demand for companies to create a new business or expand online sales, ResponseCRM, a leading direct marketing automation and eCommerce solution provider, implemented a wide range of product enhancements and integrations that empower businesses to reach their sales goals faster, easier, and more cost effectively.

The COVID pandemic has had a major impact on overall shopping patterns, as more consumers continue to shift to online purchases. “We focused all of our product development efforts in 2020 on providing an exceptional experience for online sellers to meet this demand,” said Darren Lunt, ResponseCRM managing partner. “We implemented 20 new integrations with popular apps, created a new user-friendly interface with innovative features and powerful dashboards, and released other enhancements to our ResponseCRM solution.”

Marketing Technology News: Twilio Welcomes Deval Patrick to Twilio Board of Directors

ResponseCRM has a unique transaction-based pricing model. Customers get the software for free, and only pay for what they use, in contrast to other models with monthly fees, set up fees, and additional costs. “Many people tell us that our pricing model has made it possible for them to start a business with a very low overhead,” says Lunt. “So, when they requested integrations with popular apps — such as PayPal Payments Pro, Drip, 3PL, Boost, FlexPay, and others — we made that happen.”

Marketing Technology News: IBM Helps Audi UK Reimagine the Digital Customer Experience

In 2020, ResponseCRM was integrated with apps for processing payments, fulfillment, email marketing, call center operations, tax systems, and decline management functions. The company also released a new user-friendly interface with easy search, new tabs, enhanced reporting, and other capabilities. “People especially like our world-class split-URL testing capabilities that help them get the most value out of their campaign budgets,” says Lunt.

Marketing Technology News: Numerator Launches Paid Social Media And Streaming Ad Monitoring

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.