Workato Announces Updates to OEM Platform; Helps SaaS Providers Address Customer Challenges Around Integration
Workato, the leading and fastest-growing enterprise automation platform, is continuing to evolve its AI-powered automation platform for ISVs and Systems Integrators, providing them the ability to build integrations to 3rd party applications for their end-customers without using valuable engineering resources. The latest release includes significant updates to the OEM platform in the areas of federated administration, supported auth models, APIs, auditable events, and an expansion in the available embeddable components.
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Workato has also released new features to aid in discovery of integrations, with the ability for OEM customers to create app marketplaces and curate their own app/recipe community for their customers.
“The proliferation of SaaS applications has created a need for deeper, more customizable integrations. If SaaS vendors cannot quickly and efficiently offer these integrations for their product, it can hinder customer success and adoption,” said Gautham Viswanathan, Co-founder and Head of Product at Workato. “Workato provides the most flexible Enterprise-grade embedding options to enable SaaS vendors to provide integrations quickly and at scale.”
Customers Choose Workato to Optimize Growth
Workato offers customers the only AI-enabled automation platform that requires no coding, empowering business and IT teams to integrate their apps and automate complex business workflows—across business functions, including human resources, finance, and marketing— without compromising security and governance. Workato is recognized as a Leader in Gartner’s Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS) for completeness of vision and ability to execute.i
“Workato allows us to offer our customers an elegant tool to build bespoke integrations tailored to their specific business needs,” said James Cook, Head of Integrations at Autodesk Construction Solutions. “The reaction from the leading construction companies we work with and our sales team has been overwhelmingly positive.”
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Workato’s OEM offerings include:
- Blackbox: For customers who want the power of Workato on the back end (ie. no need to build/maintain connectors, update APIs, etc.) but don’t require any Workato UI elements. Workato Blackbox allows you to use the entire Workato platform suite to build and maintain integrations using your own UI.
- White Label: Use elements of the Workato platform, but apply custom CSS and branding to create an integration product that looks like your own. Often utilized by Customer Success and Post-Sale Services teams to engage with customers in a branded environment.
- Embedded: Fully embed elements of the Workato platform within your UI, allowing your customers the ability to build/customize their own integrations – either from templates you provide or from scratch.
Workato’s recent OEM customers include Wrike, Seismic, Allocadia, TrackVia, Autodesk, League and more.
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