Latest Investment Comes as B2C CRM from Zaius Replaces Siloed, Legacy B2C Marketing Technology
Zaius, a leading CRM built for B2C marketers, announced that it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC, and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.
Mark Gally, CEO, Zaius, said, “Marketers today need an application that allows them to do the entire marketer’s workflow in a single platform – from opportunity discovery to lifecycle management to content and campaign creation. B2C CRM alone can do that. We’ve always prided ourselves on being a nimble company that exceeds our customers’ expectations, and with this funding, we’re able to devote even more resources to this mission. This is the end of siloed, legacy technology.”
Currently, Zaius solves a critical problem that plagues today’s marketers. Data and action are often siloed in two systems: analytics and customer data platforms that are owned by analysts and managed by IT, and marketing automation systems such as email service providers that are designed solely to run campaigns and lack the data to give a complete view of a customer’s activity. Zaius merges these systems into one platform that is owned by marketers, dramatically increasing revenue per message and customer reach.
At the time of this announcement, Jurgen Nebelung, Vice President of E-Commerce and Digital, at Tea Forte, said, “Before Zaius, we were over-investing in multiple marketing vendors that weren’t well integrated. This led to siloed data and a disconnected customer experience. Zaius brought our data into one place, delivering a complete view of how shoppers are engaging with our brand whether it’s on web, mobile or email. And, with Zaius’ campaign capabilities, we immediately turn these insights into messages that our customers have found more relevant, timely and personalized. The ROI has been impressive with a 20X return on the spend.”
Household names and growing brands like Scotts Miracle-Gro, Anheuser-Busch InBev, Burt’s Bees Baby, Moda Operandi, Optoro and more, are generating dramatic ROI as a result of Zaius’ B2C CRM. The company grew over 300 percent in 2017, and expects to continue this momentum as marketers are looking for alternatives to their legacy data systems and email providers, and opting for a solution that delivers the data needed to understand their customers combined with a seamless, unified campaign workflow.
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Nikitas Koutoupes, MD of Insight Venture Partners, who also joins the Zaius board of directors, said, “B2C marketers have realized that by managing personalization, lifecycle automation, segmentation, optimization and attribution in a single platform, they can boost revenue per message by over 33 percent and expand reach by up to 50x. Our investment in Zaius demonstrates a transformation in the industry as marketers are demanding to own the data, the insights and the activation tools that drive their results instead of relying on IT and analysts. Zaius is at the forefront of delivering that with B2C CRM.”
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With new funding in its inventory, Zaius could further empower B2C marketers with complete control of customer data and the tools and insights to help better understand why and how their customers’ shop, leading to increased repeat purchases and higher customer lifetime value.