ZINFI’s Growth Accelerates in Response to Increased Demand for Partner Relationship Management Applications That Enable Collaboration with Channel Partners in a Remote, Work-from-Home Environment

ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing management (PMM) solution. In addition to expanding its customer base, ZINFI also received recognition from the analyst firm Forrester Research and the crowd-sourced review site G2 for its industry-leading PRM and PMM solutions.

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Among other milestones in 2020, ZINFI added new enterprise accounts for its software across the technology, manufacturing, information-technology and financial sectors. ZINFI also introduced PRM solutions for smaller organizations that are building channels to recruit, onboard, train and enable partners with deal registration and lead management solutions. Among ZINFI’s major technology innovation accomplishments was its relaunch of the entire platform on Microsoft Azure, leveraging Azure’s fully redundant, secure and always-on capabilities with distributed data management capabilities to comply with regional data privacy issues.

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“Obviously, 2020 was a very challenging year for our customers and employees, who were forced to quickly adapt to a global pandemic,” said Sugata Sanyal, founder & CEO of ZINFI. “We decided early on to put our employees’ safety first, deploying technology to ensure they were fully capable of working from home and able to continue providing a 24×7 operational environment without interruption for our customers. In addition to maintaining business continuity during these unprecedented times, we also introduced significant innovations that were recognized in two Forrester reports and in all four quarterly updates of G2 review metrics. In addition to providing true enterprise-grade SaaS infrastructure, we also introduced significant innovations in our partner onboarding, registration, learning management, co-branding, multi-touch campaigns, advanced CRM connectors and advanced reporting modules in 2020.”

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