ACTV8me Expands Board of Directors, Appointing Industry Leaders in Media, Advertising, Software and Sports
ACTV8me, the full funnel ad monetization, consumer engagement, and media attribution platform, announced appointees to its expanded Board of Directors.
Randy Lowry serves as ACTV8me Executive Chairman; David Schreff, CEO, Brian Shuster, Founder and Chief Innovation Officer, and veteran software executive Rick Crandall serve alongside media network and sports leader Keith Turner, and ad agency leader Tom Harrison. Veteran venture capital investor Steve Kirby serves as a Board Observer.
At the intersection of media, data and commerce, ACTV8me has built and deployed an integrated cloud-based marketing tech platform, offering a transactional media and ad monetization solution for linear TV, streaming platforms, digital out of home media publishers, brand advertisers, ad agencies, retailers and e-com sites, sports and music venue owners. Designed to drive interactive ad engagement, shoppable content, and attribution, ACTV8me adds a full funnel transactional layer to any media source, enabling advertisers to better reach their audiences, and inspiring consumers to receive digital offers that are relevant to them, directly on their mobile devices.
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ACTV8me deploys a suite of proprietary marketing tech products, with a combination of Sequential QR, audio, time based and geolocation triggers. It has developed and deployed the new breakthrough product innovation, SQR Code™, a Sequential QR™ code that enables brands to drive multiple promotional offers from a single QR code placed on any video screen, signage, store shelves, venue seatbacks, and on any product packaging, all without changing any front end brand creative. Such offers can be saved in native iOS and Android mobile wallets with location proximity reminders, so consumers can redeem immediately, or when convenient. SQR Code™ simplifies brands’ creative processes, reduces campaign management expenses, and offers real-time dashboard visibility as consumers scan save, remind, and redeem offers.
The ACTV8me platform partners with broadcasters, cable networks, streaming platforms, digital out-of-home publishers, retailers, and venue operators. ACTV8me pushes contextual personalized digital ads and offers to users’ mobile devices, enabling any ad to become instantly actionable, shoppable and measurable across multiple ad formats. Without changing ad load or ad creative, brands can now deliver promotional offers, loyalty offers, special merchandise and ticketing offers to consumer iOS and Android mobile devices, for immediate or later redemption online, in-store, or at venue.
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