Cognizant to Acquire Netcentric to Expand Deeper into European Market and Grow Adobe Experience Cloud Expertise
Cognizant Will Leverage Netcenric’s Industry-Valued Credibility In Bridging The Gap Between Marketing And Technology And Maximize Digital Marketing Performance
The leading business and technology services provider, Cognizant, has announced that it has entered into an agreement to acquire Netcentric. Netcentic is a leading provider of digital experience and marketing solutions for some of the world’s most recognised brands, and a leading independent Adobe partner in Europe.
With this acquisition, Cognizant will leverage Netcenric’s industry-valued credibility in bridging the gap between marketing and technology, enabling clients to drive automation to maximize their digital marketing performance.
Elian Kool, CEO, Netcentric, said, “The rapid growth of our business is driven by clients who understand that flourishing with the new digital economy requires merging marketing and digital concepts powered by more flexible IT that is delivered globally,” said “By joining forces with Cognizant, we will be able to integrate marketing, technology, analytics and AI to help clients provide personalised experiences across multiple channels and enable their digital transformation.”
Netcentric’s digital marketing teams in the UK, Netherlands, Switzerland and Germany, as well as regional delivery centers in Barcelona and Bucharest, will enhance Cognizant’s ability to deliver business critical digital experience solutions for clients in Europe and around the world. The transaction is expected to close in the fourth quarter of 2017, subject to satisfaction of closing conditions, including German regulatory review. Financial details were not disclosed.
Headquartered in Zurich, Netcentric works with leading brands such as Allianz, Mercedes-Benz, Miles & More, Raiffeisen, Swisscom and UBS, helping them personalise and deliver engaging digital experiences to customers. At the close of the acquisition, approximately 380 digital marketing specialists from Netcentric will join the Cognizant Digital Business practice, which addresses clients’ needs to redefine business models, innovate products, deepen market intelligence and enhance digital experiences to drive growth and efficiencies in their businesses.
Gajen Kandiah, President, Cognizant Digital Business, said, “We are excited about the Netcentric acquisition as it underscores our commitment to our clients across Europe and enhances our portfolio of digital capabilities in the interactive and digital marketing space.
Gajen added, “It also further extends our Adobe Experience Cloud presence for the global brands we serve. We continue to expand on the digital marketing and experience skills our clients demand, and round out our ability to deliver these services to the market at scale.”
Currently, Netcentric provides transformational customer experiences for the world’s top brands by unleashing the full potential of the Adobe Experience Cloud. The company supports clients throughout the entire process chain – from consulting and development through to marketing operations – helping them execute their digital strategy. The Netcentric leadership in the industry is rooted in their expertise in integrating the Adobe Experience Cloud technology to build scalable, bespoke and future proof solutions.