HiPay Joins Salesforce Partner Program; Commits to Bring Enriching E-Commerce Experience over Salesforce Commerce Cloud

HiPay Group, the leading data analytics, and omnichannel payment platform joined the Salesforce Partner Program to enrich e-commerce experience for its users. The Paris-based financial services automation company will integrate with Salesforce Commerce Cloud, enabling marketers to launch personalized e-commerce campaigns for the web, mobile, social and in-store. By unifying its services over the Salesforce Commerce Cloud, HiPay intends to extend its capabilities beyond marketing and customer service across Europe, North America, and Asia Pacific.

“Retailers today need more than just payment processing. They need payment solutions that can help them reach more customers and more markets. The pre-built Salesforce Commerce Cloud connector streamlines the implementation process providing cost and time savings to retailers who want to expand their business using HiPay’s global payment platform. We’re helping some of the most innovative brands, like SMCP, to reach new levels of success,” concludes Charles Wells, Chief Product & Marketing Officer at HiPay.

HiPay joined Salesforce Partner Program to magnify the customer experience through its global payment platform, empowering e-commerce marketers to optimize their conversion rates and increase ROI. HiPay’s transaction processing and relationship management solutions can be seamlessly integrated with Salesforce Commerce Cloud storefronts, providing an optimal user experience across devices.

“Everything and everyone is becoming more connected and smarter than ever before,” said Alan Bunce, VP of Product Marketing, Salesforce. “By joining the Salesforce Partner Program in support of Commerce Cloud, HiPay is joining the world’s largest community of born-in-the-cloud partners who are committed to innovating on the Salesforce platform and driving customer success.”

The Salesforce Partner Program is MarTech industry’s largest “ingenious born-in-Cloud” collaboration platform. It teams up with consultants, VARs, agencies, digital studios and other participants to create enriching customer experience using the Salesforce Customer Success Platform. By joining Salesforce Commerce Cloud, HiPay will be able to leverage Salesforce’s business app marketplace – AppExchange. HiPay has also partnered Magento, WooCommerce, Proximis, Kooomoo, Oxatis and so on, bringing powerful e-commerce experience to marketers and customers.

The decision to join Salesforce Partner Program comes less than two months after HiPay Group appointed Grégoire Bourdin as its CEO. Earlier, Bourdin (between 200 and2011) played a key role as its CFO in the integration of acquired companies at HiPay Group. The new CEO had then revealed his plans to accelerate HiPay’s annual run rate by strengthening its technological innovations, structuring product portfolio and forging international commitments.

For HiPay, Salesforce Commerce Cloud is a strategic partnership model conceived to delight customers with hyper-personalized engagement, loyalty, conversion, and retention. The 1:1 model is suitable for retailers and B2B e-commerce marketers planning to leverage predictive intelligence, sales enablement, and omnichannel partnership.