Jasper empowers marketers to generate, personalize, and optimize content at scale directly in Salesforce Marketing Cloud

Jasper, the AI content automation platform that accelerates content production, maintains brand consistency, and scales campaigns across channels with ease, announced its integration with Salesforce Marketing Cloud. This integration enables marketers to easily generate, personalize, and optimize content at scale within their existing workflows. Available through Salesforce AppExchange, the solution delivers campaigns faster without compromising brand integrity, quality, or scale.

In today’s high-pressure environment, marketing teams face mounting pressure to deliver personalized experiences at scale tailored to multiple audiences, channels, and moments. Salesforce Marketing Cloud already orchestrates who to reach and when, and Jasper offers automated, governed content pipelines that flow into Marketing Cloud campaigns. With Jasper, every journey is powered by relevant, compliant, and personalized content ready at the moment of engagement to drive measurable business impact.

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Jasper helps Marketing Cloud customers:

• Generate tailored content at scale using natural language prompts integrated into Marketing Cloud workflows.
• Streamline workflows to ideate, create, and refine on-brand content with Jasper, which can then be used in Salesforce Marketing Cloud assets and journeys.
• Test and optimize content variants in real time, surfacing the highest-performing copy and creative.
• Leverage brand voice and guidelines that provide consistent tone, audience, and style across all generated content.
• Achieve rapid time-to-value by using Jasper’s content automation solution through simple, intuitive workflows.

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“Today’s marketers must deliver more personalized, engaging content, faster than ever before,” said Timothy Young, CEO of Jasper. “By integrating with Salesforce Marketing Cloud, we’re making it possible for brands to integrate generative AI directly into their marketing workflows that drive real business value. Jasper is providing Marketing Cloud with built-in AI content pipelines, moving beyond the hype of generative AI to deliver measurable impact.”

“Jasper’s Generative AI Content Automation solution is a welcome addition to AppExchange, as they accelerate business transformation for customers by empowering marketers to accelerate personalization and campaign agility,” said Brian Landsman, CEO of AppExchange and Global Partnerships. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”