New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs

Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, have partnered to offer Maropost customers access to Return Path’s email deliverability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance.

Additional features include:

• Inbox Placement – Easily differentiate your delivered messages with a comprehensive look into what percentage of your email is going to the inbox, the spam folder, or is being blocked at major mailbox providers around the world.
• Reputation and Sender Score – Monitor key metrics that drive the sending reputation of your dedicated IP addresses that you’ve provisioned from Maropost.
• Inbox Preview – Preview how your email will look on all devices, email clients and browsers before you hit send, along with guidance on how to fix email rendering issues and how to optimize your creative and subject line.
• Email Client Monitor – Get insight into how and where your actual subscribers prefer to view your emails, including data on what time they are opening, where they are opening, and for how long they are reading.

Marketing Technology News: Nimble Named Market-Leading CRM for Office 365, G Suite for Seventh Consecutive Year, Says G2 Crowd

In addition to the new email features, Maropost clients will be able to apply for Return Path’s Certification program. Certification is the industry’s most powerful and trusted whitelist, providing benefits at major mailbox providers and filtering companies to ensure your emails reach your subscribers.

“We’re excited to offer Return Path’s rich email data source to Maropost customers,” said Joseph Schirripa, COO and CFO at Maropost. “Email still provides the highest ROI in customer engagement strategies, and our team is committed to providing the best deliverability scores in the industry.”

Marketing Technology News: Informatica Recognized as a Leader in Gartner’s 2019 Magic Quadrant for Data Quality Tools for the Twelfth Time

“We are pleased to kick off this new partnership, which will allow Maropost to access Return Path’s Partner Platform and offer our best-in-class email data and solutions to their customers,” said Matt Rausenberger, vice president of global strategic partners at Return Path. “Together with Maropost’s customer engagement solutions and customer support, our joint customers will now have the best possible deliverability coverage and a 360-degree view of their email programs.”

Using Return Path’s email optimization and deliverability products on a daily basis can help marketers gain the most out of their investment in Maropost, and achieve more value for their marketing dollars.

Marketing Technology News: NetApp Accelerates Access to Critical Business Data with Ultrafast Performance