MarTech Scaleup and Salesforce Partner, DESelect, Raises $5.5M Seed Round to Expand in the USA

The capital round brings the Belgian-based company to the threshold of reaching US markets thanks to New York-based investment fund

DESelect, a MarTech scaleup has successfully raised a $5.5 million seed round in less than two years since its incorporation. The funding is aimed to speed up DESelect’s global expansion. The official Salesforce partner is specialized in offering marketing data enablement solutions for Salesforce Marketing Cloud. The lead investor of the just-completed capital round is Adjacent, a New York-based investment fund. Federico Larsen, the Co-Founder of Copado which recently announced reaching “unicorn status”, as well as the founders of Showpad are among a number angel investors who also joined the round.

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DESelect’s flagship product, DESelect Segment, helps marketers segment their data in Salesforce Marketing Cloud (SFMC) seamlessly and autonomously with its user-friendly features, which are fully integrated with SFMC. Its flagship product, DESelect Segment, enables marketers to launch campaigns 23% faster and reduce time spent on managing data by 52% on average. Recently, the platform expanded its range of products with DESelect Connect, a code-free solution to integrate external data sources. As well as DESelect Search, a free search engine embedded in the Marketing Cloud to help its users instantly find any object or data extension. Not a long while ago, DESelect announced surpassing an Annual Recurring Revenue (ARR) of €1 million. World-renowned brands such as Volvo Cars Europe, HelloFresh, and T-Mobile are among DESelect’s growing list of clients.

Joining the new board of directors is Nico Wittenborn, the founder of Adjacent. He will be joining the DESelect founders, CEO Anthony Lamot and CTO Jonathan van Driessen. Joining DESelect’s pre-existing board of advisors, already including founders from companies like Collibra, Showpad, and 4C (now part of Wipro), there is Copado’s Federico Larsen. Copado, a Spanish SaaS company that, like DESelect, is a Salesforce partner, announced a capital round that certifies it as a European unicorn just a few weeks ago. Sam Gutmann, the CEO of OwnBackup, a global cloud data protection platform company and Salesforce partner with a valuation of more than $3 billion, will also be a member of DESelect’s advisory board.

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DESelect’s Market Potential

“With the capital injection of $5.5 million, we want to accelerate our international expansion,” emphasizes Anthony Lamot, founder and CEO of DESelect. “We are opening an office in Austin, Texas, still this year; earlier than planned. I expect it to be up and running at full speed early next year. We will expand our team significantly in the US and Europe; as we plan to fill dozens of vacancies in order to quadruple our headcount in the coming 12 months or so. In tandem with the recent update from Salesforce, showing that the market potential continues to grow tremendously for Marketing Cloud partners, we see immense growth opportunities for DESelect.”

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