Qualtrics Announces New XM Integration with Adobe Experience Platform Launch

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New Qualtrics Extension Helps Organizations Using Adobe Experience Platform Launch Create and Deploy Feedback Intercepts Across All Their Digital Properties

Qualtrics, the leader in experience management, announced a new XM Integration with Adobe Experience Platform Launch to help organizations deliver breakthrough customer experiences (CX) at scale, and faster than ever. With the Qualtrics extension for Experience Platform Launch, customers can quickly create and deploy feedback intercepts across all their digital properties to gather customer feedback and close experience gaps faster.

The Experience Platform Launch extension further builds on Qualtrics and Adobe’s existing relationship, which includes an Adobe Analytics XM Integration built on the Qualtrics Developer Platform (QDP). The Qualtrics Adobe Analytics integration is used by hundreds of customers to help them more easily integrate experience (X-data) and operational data (O-data) to gather critical data at every point of the customer journey.

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“To compete in today’s experience economy, organizations must have the ability to understand the relationship between operational data and experience data,” said Webb Stevens, VP of CustomerXM, Qualtrics. “By expanding our Adobe integration capabilities to include both Adobe Experience Platform Launch and Analytics on the QDP, we’re making it easier than ever for organizations to understand that relationship and turn insights into action.”

The Qualtrics extension for Experience Platform Launch simplifies the process of managing website feedback tags so customers can track customer feedback and behavior more efficiently, empowering organizations to deploy campaigns faster and gain greater insight from website data. Qualtrics, which has pioneered Experience Management (XM), is dedicated to building an ecosystem with world-class partners to help organizations manage the four core experiences of business – customer, employee, brand and product.

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“Qualtrics makes it easy for organizations to not only gather customer feedback, but to predict the actions that their customers will take,” said Cody Crnkovich, Head of Platform Partners and Strategy, Adobe. “By introducing the Qualtrics extension for Experience Platform Launch, we’re making it even easier for customers to measure and improve customer experiences.”

The QDP provides customers with access to best-in-class XM technology via XM Solutions and XM Integrations. Built on a robust API layer to help organizations turn feedback into insights and take action faster, QDP continues to expand to connect all aspects of the experience management ecosystem.

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