Marketo Recognized as a Leader in Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

By PRNewswire On Jun 20, 2018

Marketo Recognized as a Leader in Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Marketo Named a Leader Based on Ability to Execute and Completeness of Vision

Marketo Inc., the leading provider of engagement marketing software and solutions, announced that it has been named a Leader in the 2018 Magic Quadrant for Multichannel Marketing Hubs.

According to Gartner, a multichannel marketing hub (MMH) is a “technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

Arun Anantharaman

“Marketo is honored to be named a Leader in this Gartner Magic Quadrant,” said Arun Anantharaman, chief product officer, Marketo. “Marketers need to communicate with their customers and engage them in a very personalized and timely way. We see this recognition as further evidence of Marketo’s commitment to building the most effective engagement platform that empowers marketers to establish meaningful relationships and ultimately drive revenue.”

Also Read: Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Marketo recently announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.

Through this partnership, The Pedowitz Group and Marketo will provide software, services, campaigns, and reports that will help to increase the rate of adoption and return on investment for manufacturing marketers. With a goal of driving results and accelerated growth, the alliance combines Marketo’s strength serving vertical markets and The Pedowitz Group’s proven track record in revenue marketing transformation.

A highlight of the partnership will be a special pricing structure that includes free implementation, expert services, and software licensing designed to maximize technology adoption and return on investment.