Marketo Named a Leader Based on Ability to Execute and Completeness of Vision
Marketo Inc., the leading provider of engagement marketing software and solutions, announced that it has been named a Leader in the 2018 Magic Quadrant for Multichannel Marketing Hubs.
“Marketo is honored to be named a Leader in this Gartner Magic Quadrant,” said Arun Anantharaman, chief product officer, Marketo. “Marketers need to communicate with their customers and engage them in a very personalized and timely way. We see this recognition as further evidence of Marketo’s commitment to building the most effective engagement platform that empowers marketers to establish meaningful relationships and ultimately drive revenue.”
Marketo recently announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.
Through this partnership, The Pedowitz Group and Marketo will provide software, services, campaigns, and reports that will help to increase the rate of adoption and return on investment for manufacturing marketers. With a goal of driving results and accelerated growth, the alliance combines Marketo’s strength serving vertical markets and The Pedowitz Group’s proven track record in revenue marketing transformation.
A highlight of the partnership will be a special pricing structure that includes free implementation, expert services, and software licensing designed to maximize technology adoption and return on investment.
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