The partnership will enable a frictionless experience for millions of shoppers to connect to fashion and entertainment brands through a direct line of mobile communication

Attentive, the most comprehensive text message marketing solution, announced a partnership with Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, and SPARC, a leading retail enterprise, to offer shoppers mobile commerce and unique shopping experiences via SMS. Customers will be able to subscribe to SMS programs, powered by Attentive, that grant access to personalized interactions with their favorite brands.

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“With the acceleration of e-commerce, including increasingly more purchases made on mobile, brands must innovate to keep pace with the shifting expectations of consumers,” said Brian Long, CEO and Co-founder, Attentive. “We are excited to power ABG’s mobile commerce to help the business evolve in new ways that will remove friction in the customer journey and simplify the brand to consumer communication.”

Shoppers can currently sign up for SMS via the desktop and mobile websites for key ABG brands including Brooks Brothers, Lucky Brand, Juicy Couture, and Nautica, with more brands planned to roll out in the coming months. Brooks Brothers and Lucky Brand are already seeing successful results with each brand signing up over 200K SMS subscribers. Brooks Brothers has also delivered 152x ROI on its text message marketing program since launching with Attentive.

“With our focus on delivering digital innovation and customer satisfaction, ABG continues to seek partnerships that empower our e-commerce platform for seamless shopping experiences,” said Adam Kronengold, Chief Digital Officer, ABG. “Through the Attentive partnership we are able to connect with consumers in a new personalized channel, nurture one-to-one customer relationships, and increase brand loyalty.”

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“We’re excited to partner with Attentive to bring our shoppers an exceptional shopping experience. Based on the results we’ve seen with Brooks Brothers and Lucky Brand, we’re confident Attentive can accelerate our e-commerce and increase brand loyalty across SPARC’s brands,” said Mike Dupuis, Chief Digital Officer, SPARC.

Text message marketing programs are personalized by brand. Subscribers can expect to receive promotional and exclusive offers, personalized texts based on preferences and behavior, and two-way conversational messages in real-time.

“Attentive is committed to helping brands meet their consumers where they are in the mobile age,” said Ryan Briggs, Head of Growth Partnerships, Attentive. “We’re thrilled to help lead digital transformation for these beloved brands and drive incremental revenue and ROI, making significant impacts on the customer relationship.”

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