Kaleyra, Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, has released RCS Broadcast Messages as part of its intuitive ‘ComPro’ platform. This communication channel is currently available to businesses located in the USA, UK, and India.
The Kaleyra agent allowing RCS (Rich Communication Services) Broadcast messaging capabilities works on the RBM (Rich Business Messaging) platform by Google. In June of 2021, Kaleyra acquired mGage, a US-based mobile messaging solution provider selected by Google as a partner for RCS distribution in the US and UK. Now under Kaleyra control, the Company expects to offer RCS messages and RCS campaigns to an expanded geographic footprint, including India.
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RCS Broadcast messages allow Kaleyra to extend its existing RCS messaging offerings. In addition to the possibility of triggering messages with emojis and shortened URLs based on events, the new update now allows businesses to send their customers RCS message campaigns with images, videos, and up to 10 rich media cards in a carousel. On text messages, the ComPro platform allows setting up as many as 11 suggested replies, which can be further connected to multi-step programs to engage users. Businesses can also enable suggested actions for their users, such as creating an event on their calendar, opening a location, dialing a number, or visiting a link.
”After testing the new feature during Black Friday, the largest DIY retailer in the UK obtained a 55% read rate and a 18% interaction rate,” said Kaleyra Chief Business Officer Mauro Carobene. “Those numbers are unmatched on similar campaigns performed through other channels, which encourages us that RCS will win the hearts of marketers in 2022 as the new mobile messaging channel for promotional campaigns.”
“RCS is as safe and reliable as SMS communication, but with its media-rich and conversational nature and branded experience, we have witnessed conversions increasing multifold,” said Kaleyra EVP and Chief Product Officer Nicola Junior Vitto. “Now, with the new RCS Broadcast update, we expect businesses to see a big jump in their open rates and click rates. Overall user engagement will likely take a big leap, sometimes as high as 25x, due to the easy media sharing capabilities.”
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