OneSignal, the leading solution for customer engagement messaging powering web and mobile push, in-app messaging, SMS, and email, announced the appointment of Lorrie Norrington as a Board Advisor. OneSignal allows customers to send important announcements, onboarding sequences, surveys, feedback-requests, promotions, abandoned cart notifications, transactional updates, and more in a mobile-first platform. Norrington will advise on strategy, the scaling of OneSignal’s operating model, OneSignal’s go-to-market motion, as well as positioning with strategic partners.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Norrington brings a strong background in product-led software as a service (SaaS) technology businesses, and has broad experience working with growth companies and Fortune 500 companies. Norrington currently serves on the board of directors of four public companies including HubSpot, Autodesk, Colgate-Palmolive, and Asana. She also previously served on the boards of directors of Eventbrite, Shopping.com, Lucasfilm, and DIRECTV.

Norrington has served as an operating partner of Lead Edge Capital Management, LLC since 2012. Norrington previously was the President of Global eBay Marketplaces where she ran eBay businesses in ~40 countries. Prior to joining eBay, she was the chief executive officer of Shopping.com and held senior positions at Intuit. Norrington also led a variety of businesses at General Electric Company over a twenty-year period in a broad range of industries. She currently sits on the boards of Colgate-Palmolive, HubSpot, Autodesk and Asana.

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

“OneSignal’s mobile-first messaging reach is an area where many large companies have a capability gap,” said Norrington. “OneSignal demonstrates exceptionally strong product lead growth and customer centricity. The world is changing, and OneSignal is the clear leader with a mobile-first vision that has unified customer messaging across multiple channels.”

“We are honored to have Lorrie join the OneSignal team as a board advisor. Her vast experience with product-led businesses at both startups and as a board member of platform companies like Asana, HubSpot, and Autodesk have given her a perspective that is best in class,” said George Deglin, Co-Founder and CEO of OneSignal. “We look forward to her expert guidance in helping us scale our operations and strengthen our go-to-market efforts.”