Pegasystems Inc, the software company empowering customer engagement at the world’s leading enterprises, today announced it has been named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report.
Gartner evaluated 21 marketing software vendors against 15 different criteria based on their ability to execute and completeness of vision. According to Gartner, their “inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics.”
Pega Marketing – part of Pega’s end-to-end suite of customer engagement applications that includes sales automation and customer service – allows marketers to leverage AI technology like predictive analytics and machine learning to move from traditional campaigns to always-on marketing. It is powered by Pega Customer Decision Hub, Pega’s market-leading, real-time artificial intelligence (AI) engine. Built on the Pega Platform, Pega’s CRM solutions enable clients to anticipate customers’ changing needs and provide personalized, AI-driven recommendations throughout the entire customer journey. By engaging customers with meaningful interactions, Pega clients boost customer satisfaction and increase customer lifetime value.
This recognition builds on recent analyst recognition of Pega. Pega was named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center, and received the highest scores in two use cases in Gartner’s December 2017 Critical Capabilities for the CRM Customer Engagement Center. Pega was also named a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2017 report.
“As one-to-one marketing becomes the standard to provide true value to customers, organizations need AI-infused tools to make personalized recommendations and provide consistent, end-to-end experiences. We believe this recognition from Gartner reinforces Pega’s unique, AI-powered approach to customer engagement, as well as our commitment to giving clients the most advanced, intuitive tools to create personalized and consistent experiences throughout the entire customer journey,” said Tom Libretto, chief marketing officer, Pegasystems.