AcuityAds to Officially Launch New Advertising Automation Platform
AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company’s new highly anticipated advertising automation platform.
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“We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will democratize programmatic advertising, making it accessible to all marketers,” said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. “With this new technology, we will bring the consumer journey to life by closing the gap between the way advertising is planned and the way it is executed.”
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The new advertising automation platform has been in beta with six highly established brands including a Fortune 50 home renovation retailer, one of the largest U.S. insurance groups, and a large direct-to-consumer mattress company. The beta program enabled participants to test the new technology and its ability to dramatically simplify the campaign creation process while delivering unique journey-based insights and improved ROI on marketing investment.
“Following the tremendous success and feedback from our beta program, the platform is ready to be received by the market at large,” added Hayek. “We look forward to revealing how our innovative advertising automation platform will revolutionize the advertising industry during our digital event on October 1.”
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