AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media.

Spotify Announces Strategic Acquisition Megaphone

Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu’s global PC, mobile and console gaming inventory. Launches Self-Serve Ad Platform for Out-of-Home Advertising, the North American leader in out-of-home advertising software, announced the launch of AdQuick Self-Service, a new offering that provides individuals, advertisers, and their agencies access to hundreds of thousands of pieces of out-of-home media through a familiar map-based, user interface and e-commerce style checkout. By streamlining complicated workflows, AdQuick Self-Service gives users the ability to quickly add out-of-home media to round out their omni-channel campaigns.

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore’s automotive advanced audiences.

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision.

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