AdTech Roundup: Top Things in Advertising Technology

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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adverty, iClick, aMVG, TapClicks, to MOLOCO.

Adverty and Verizon Media Announce New Deal to Enable a Huge Range of Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming

Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value

iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share the results of its successful partnership with KANS, a pioneering Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co., Ltd. (“Chicmax Group”). Leveraging iClick’s Enterprise Solutions, KANS increased its online consumer retention rate to 86% and purchase rate to 42.7% within just one month.

aMVG and Anzu Announce Partnership to Bring Blended In-Game Advertising to the Addressable Media

Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming market estimated to have reached over $1 billion in 2020, and across Europe, which is projected to reach $23 billion in 2021. The partnership will empower brands to reach their current and potential customers in-game using Anzu’s advertising platform integrated with aMVG’s Addressable Media Platform, TVAdBox. Additionally, both companies will partner on their technology assets for global markets to make gaming a new addressable media screen for brands.

TapClicks Launches TapOrders and TapWorkflow to Streamline Advertising Agency Operations and Optimize Google Ads Campaigns

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture products for streamlining Google Ads campaigns in a single platform.

MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid Optimization and LAT Targeting

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud features a brand new Bid Optimizer tool that automatically adjusts bid amounts for first-price auctions in real-time so that advertisers can achieve their goals while making sure they do not overpay.

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