AdTech Roundup: Top Things in Advertising Technology

By MTS Staff Writer On Nov 7, 2020

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads.

Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange, a global mobile and in-app-focused programmatic advertising marketplace reaching 285 million users worldwide including 31 million in Indonesia and 7.5 million in the Philippines.

Amazon PPC Management Agency UK Helps Amazon FBA Sellers Maximize Profits

Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. However, proper Amazon PPC management can be a mountain to climb for Amazon sellers. Popular Amazon PPC agency, Sponsored Profit, is now making life easier with its simple system that helps establishing Amazon sellers simplify their PPC, get better results and increase profits, even without any previous experience.

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers on its broadcast platform alone.

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks’ intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions, payment networks, merchants, consumers, and communities.

Amazon Ads Playbook Series Launched by PPC Entourage Founder Mike Zagare

Mike Zagare, a serial entrepreneur and the founder of PPC Entourage, is pleased to announce the official launch of his free guide on Amazon advertising titled Amazon Ads Playbook Series. This is a simple instructional guide on how to set up 28 unique Amazon campaigns. It includes step-by-step video instructions for every campaign, guided by the author. The Playbook has been designed to simplify the process of creating successful sponsored products, sponsored brands, and sponsored display campaigns.

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