AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies.
TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA will continue working with FreeWheel to help enhance business operations in several different ways, including using FreeWheel’s Strata platform to process electronic orders through ePort, an automated platform that enables purchasing ads from local television stations. TEGNA currently connects with agencies through FreeWheel’s ePort platform, enabling its sellers to receive electronic orders from buyers, send makegoods back to the buying platform, and receive revisions electronically.
Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation
Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With the funds, Kliken will accelerate partnership integrations, sales outreach, product development, marketing, and expand its executive team.
Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational management, physical and environmental security, information system acquisition and protection, and information security issue management.
CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%.
ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients.
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