Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising).
Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their integration of Zendesk with monday.com. Connecting Zendesk and monday.com through Flare enables users of monday.com and Zendesk to synchronize data and display it in both systems, with user-actionable features presented in monday.com and across Zendesk CX platforms – not only Support.
MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices
MediaKind, a global change leader in media technology and services, announces significant developments to its cloud-native, end-to-end MediaFirst TV Platform. The new enhancements to MediaFirst enable operators to rapidly define and deploy competitive next-generation services, increasing operational management efficiency, and delivering an array of compelling user experience enhancements to the consumer. The advancements aid and deliver minimized operational costs, additional broadband pull-through revenues, and reduced subscriber churn for streaming Pay-TV services. The platform is flexible enough to adapt to any business model, including traditional managed TV, multi-screen ‘TV Anywhere’, and pure OTT services.
Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm
Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users’ personal information and other sensitive information during the collection and transmission process.
Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button’s product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their partnerships and affiliate traffic, conduct incrementality tests to better understand incremental return on ad spend (ROAS) across publishers, and increase sales.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020.
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