Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk.
Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020
Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance.
Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public
As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to the American public.
EventSmack announces that they will be adding a current status listing to their app which will notify the public which businesses are still open for limited services. This is in response to many businesses closing their doors or losing business while the country is in “Social Distancing” mode.
ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale
ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements.
The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.