Assertive Yield Implements Confiant Solution To Improve Ad Quality and Ad Security

Advertising Revenue Management Platform partners with Confiant 

Confiant, the anti-malvertising leader for the ad tech industry, is proud to announce that Assertive Yield, a leading global revenue management platform for premium publishers, SSPs and ad networks, selected the Confiant Solution to improve ad quality and ad security for Assertive Yield clients.

Assertive Yield provides a revenue management platform to optimize their clients’ sites and digital advertising business.

“At Assertive Yield, customer satisfaction is our top priority, and we place great importance on actively listening to the needs expressed by our partners and customers. Among their recurring demands is a robust, easy-to-use solution for ad quality. With just a single click, users can effortlessly enable or disable the solution to effectively protect against malvertising attacks. We are delighted to announce our partnership with Confiant, which we believe is the perfect choice to augment our all-in-one platform and deliver an added layer of protection.” Nils Lind, CEO and founder of Assertive Yield.

Marketing Technology News: Jellyfish Wins Four Google Cloud Training Partner of the Year Awards

“By integrating Confiant into their ad tech stack, Assertive Yield is making a positive impact on the quality of its supply chain, blocking criminal scams and malicious phishing redirects, while improving quality on their publisher client sites. I am thrilled to welcome them as a client and look forward to the opportunity to support their efforts with our products and expertise,” said Louis-David Mangin, CEO and cofounder, Confiant, Inc.

With the addition of Confiant’s industry-leading demand verification solution, Assertive Yield’s clients are able to assess ad quality information in relation to revenue and visitor engagement, understand the impact, and block bad ads.

Marketing Technology News: MarTech Interview with Shachar Orren, CMO and Co-Founder of EX.CO