Sounder Becomes Audacy’s Official Brand Safety Partner, Providing Verified Data Intelligence to Advertisers

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Sounder Will Provide Brand Safety Verification to the Leading Multi-Platform Audio Content and Entertainment Company, Increasing Transparency and Confidence for Podcast Advertisers

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, announced it will provide its verified data intelligence to Audacy, a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news, and sports brands. Audacy will leverage Sounder’s Audio Data Cloud and its best-in-class brand safety solution to ensure advertisers can confidently and transparently invest in Audacy’s expansive catalog of diverse content.

Sounder’s brand safety solution will enable advertisers to purchase media across Audacy’s robust podcast portfolio, including favorites from Cadence13, Pineapple Street Studios and 2400Sports, backed by the assurance that it adheres to the brand’s safety guidelines, including those outlined by the IAB and GARM.

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“We’re thrilled to be providing a trusted brand safety solution to the industry’s largest audio publishers, helping unlock more inventory and increasing the value of their audio content,” Sounder CEO and Co-founder Kal Amin said. “With Sounder’s Audio Data Cloud, we’re integrating a layer of data that is crucial for advertisers to feel confident taking advantage of the world’s high level of engagement with podcasts.”

Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to enable large publishers to quickly gain access to auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across vast libraries of content. This actionable data allows publishers to maximize the value of their content catalog.

“As high-profile brands continue to invest in podcasting at scale, they want to protect themselves just as they do in other forms of media,” said Ken Lagana, Executive Vice President of Digital Sales, Audacy. “We chose to partner with Sounder because of their market-leading brand safety solutions, and to further build our commitment to providing advertisers with the tools they need to continue to drive podcast investment even higher.”

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