Leading AdTech platform BDEX has been announced as an AdExchanger 2021 Programmatic Power Player. The highly coveted annual listing recognizes the top agencies and partners who power the marketing technology industry.

BDEX, the first and largest data exchange platform (DXP) in the U.S., has been honored as a 2021 Programmatic Power Player by AdExchanger. The highly respected annual Programmatic Power Players List recognizes the top agencies, AdTech providers, and strategic partners in the digital marketing industry.

AdExchanger’s 2021 Programmatic Power Players were chosen from hundreds of submissions across the globe, representing programmatic agencies, DCO platforms, DSPs, SSPs, data providers, measurement specialists, and consultants, among others who power the marketing technology industry. The 76 companies selected were evaluated on the strength and breadth of their offerings, documented case studies, and client references.

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BDEX was commended by AdExchanger for operating as a platform that does not sacrifice quality over quantity. The company’s clients receive highly accurate audience segment data at the scale they need to meet their performance goals and achieve meaningful connections with potential consumers. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate Identity Graph available in the U.S. The company also provides privacy-focused machine learning modeling technology through its Omnisource IQ – Machine Learning solution that allows marketers to effortlessly scale up their target audiences.

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“We are honored to be selected by AdExchanger as a stand-out data platform in the competitive marketing technology industry,” said BDEX Co-Founder and CEO David Finkelstein. “Our field has undergone some major changes in the last year, and it is truly remarkable to see how our fellow industry players have continued to look forward and innovate in order to provide brands with powerful privacy-focused advertising solutions.”

Other agencies and strategic partners on AdExchanger’s list include Comcast Advertising, Lotame, Roku, and Verizon Media.