Cadent Recognized for Leadership in Addressable TV Advertising

PRNewswire

November 13, 2019

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology

Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night.

The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of industry peers and experts.

Marketing Technology News: Bloomreach Announces brX Implementation Accelerator for B2B Commerce

Cadent was recognized for Most Innovative Use of Audience-Based Buying Technology, which recognizes technology that delivered measurable results and a competitive advantage for the client; Most Innovative Use of Addressable Television, which recognizes the best campaign using an effective audience-based buying strategy to reach TV addressable homes and devices; and Impact, which recognizes a campaign that had a positive impact on society, the environment, or otherwise.

Cadent Advanced TV Platform, with double digit growth in its addressable TV campaigns and a client retention rate of over 90%, improves TV campaign performance by optimizing across all premium addressable inventory (OTT, linear, and VOD). The platform provides unique and powerful analytics capabilities that aggregate and normalize results across media providers, enabling advertisers to scale campaigns and take action to continuously improve effectiveness.

Marketing Technology News: Cornerstone Joins Forces with Facebook to Enhance the Value of Virtual Reality Training at Work

“Cadent Advanced TV Platform provides an industry-leading solution that standardizes access to all inventory sources so advertisers can execute addressable campaigns at scale and understand ROI holistically,” said Jamie Power, COO of addressable and Head of Analytics, Cadent. “We’re proud to be recognized alongside our clients in leading the charge applying data and technology to TV campaigns.”

Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.