Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Merkle, DoubleVerify, YuppTV, Meredith Corporation, Elo.

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.

DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimensions of consumer engagement.

YuppTV Bags the Digital Broadcast Rights for BCCI Home Season

YuppTV, the world’s leading OTT platform for South-Asian content, has bagged the digital broadcast rights for the BCCI Home Season. Following the development, YuppTV users in major countries across the globe will be able to catch their favourite sporting action live on the platform. The BCCI Home Season features spirited action between Sri Lanka, Australia, South Africa, and India.

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women “swear by” based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women.

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS Pack compute platform and two additional display options for EloPOS systems.

MarTech Interview with Katherine Calvert, CMO at Khoros

The MarTech Interview Series with Katherine Calvert, CMO at Khoros is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.

Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain.

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