Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands.

Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager.

This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using Brand Metrics measurement technology. Marketeers can now measure impact across these metrics for free on all campaigns with a budget of €10.000 or more.

Stefan Havik, DPG Media’s CDO said: “We’re excited to offer our advertisers a simple and accessible way to measure brand lift, directly integrated into our Ad Manager platform. Zero extra work required and measurement is done independently through our trusted partner Brand Metrics.”

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Brand Metrics technology powers Brandfacts measurement in DPG Media’s Ad Manager, giving advertisers a reliable way to measure media impact. It helps buyers clearly understand the value media delivers, especially when understanding what works has become more challenging.

“We’re really proud that DPG Media has extended the use of our technology within their Ad Manager platform to help advertisers understand the impact of their campaigns on brand lift,” said Brand Metrics CRO Elwin Gastelaars. “Brand lift data will help DPG Media’s clients understand why campaigns are successful, and contribute to justifying the budget spend, whilst also reducing the number of ineffective ads. Brand lift data means brands and advertisers have a holistic, nuanced view of campaign performance.”

Brand Metrics is a SaaS platform revolutionising campaign effectiveness measurement. Our technology seamlessly integrates with publisher tech stacks to measure digital campaign performance at scale, delivering simple, consistent brand lift data. This data enables publishers to grow their sales revenue and empowers advertisers and agencies to learn from the results and optimise future campaigns for greater effect.

Brand Metrics supports campaigns as small as 50k impressions across display, video, branded content and CTV, delivering four key metrics that are benchmarked against 50,000+ campaigns and is trusted by 60+ publishers around the world, including NYT, The Guardian and Bloomberg. For more information, visit brandmetrics.com

DPG Media is the largest media company in the Netherlands and the leading media group in Belgium where passionate media makers work 24/7 to create independent and trusted media.