FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales

Dealer Inspire (DI), a Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI’s 30th certified OEM program to date.

DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are now eligible for DI’s full suite of connected digital marketing services and advanced reporting technology.

Marketing Technology News: Crystalead Teams Up with Purchase Guard

“We are proud to partner with FordDirect and excited to help more Ford dealers drive their business with innovative advertising technology,” said Joe Chura, CEO and co-founder of Dealer Inspire and a former Ford dealer himself. “Local dealerships need digital solutions that drive operational efficiencies across their business and enable them to meet shoppers where they are in a rapidly changing environment. We are here to help Ford dealers better compete for market share through a data-driven, digital-first approach.”

DI’s suite of solutions work seamlessly together to drive traffic and qualified leads to a dealer’s digital and physical showroom. By deploying DI’s fully connected strategy, which also includes the ability to leverage’s first party audience data of pure, in-market car shoppers across channels, dealers can influence customers through each touchpoint in the buying journey.

Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra

Some of DI’s digital advertising solutions include:

  • Proprietary AdTech PlatformDI’s dynamic inventory search advertising platform ensures dealers are maximizing the ROI of their paid search spend. This includes real-time inventory sync, and bid adjustments based on the age of vehicles, page views and keyword intent all steadfastly managed by DI’s Google Ads Certified team.
  • Creative Managed Services:  DI has an in-house creative agency to keep all dealer marketing channels in-sync with current offers, creative, and “why buy” messages, from data-driven website creative to engaging social and display ads.
  • Proprietary Reporting PlatformEvery DI partner gains access to PRIZM™, an advanced reporting platform, at no additional cost, giving dealers ROI summaries, metric deep dives, group-level reporting, and proactive alerts for website analytics, marketing and product performance, and even open support requests — all from one beautiful dashboard.

Marketing Technology News: LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow