The Brazilian media company Globo announced its partnership with Plug and Play to explore new technologies and partner with startups and technology companies. Alongside other partners, Globo will collaborate with Plug and Play Media & Advertising as an anchor partner to support and establish their new ecosystem.

“Our partnership with Plug and Play is a key step to not only be inspired by the innovation ecosystem in Silicon Valley and by the forefront technologies that are been developed and applied to the Media and Ad industry, but also to leverage these connections between Media and Ad Tech leaders and startups and create opportunities for growth and innovation at Globo,” said Rafael Amado, Business Specialist at Globo in Silicon Valley.

Globo is part of Group Globo, the largest media group in Latin America, with offerings spanning from TV broadcasting, OTT, film production, Internet, music. Globo joins Plug and Play’s ecosystem with the goal of scouting new technology and developing and engaging with partners.

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“The media industry is changing exponentially each day. Now more than ever, media and entertainment companies must be constantly innovating in order to remain competitive,” said Will Decker, Head of Plug and Play Media & Advertising. “We are extremely excited for our partnership with Globo and look forward to supporting their commitment to innovation.”

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Plug and Play’s Media & Advertising program is running its next three-month accelerator through the Fall of 2020. Startups accepted into the program will meet one-on-one with the corporate partners to analyze opportunities for pilot projects, POCs, new customers, and investment.

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